Luiz Paulo Ribeiro, Brazil's sales director for Brazilian multinational technology company VTEX, recently pointed out that it is nothing new to change consumption trends through technology. In today's society, there is almost no way to find one. People who spend online. But the survey shows that even if e-commerce is so developed today, the proportion of online supermarkets in Brazilian e-commerce is still small.
The Brazilian website "ecommercenews" reported on May 24 that most Brazilian consumers have become accustomed to buying all products including electronics, clothing, footwear and other accessories through the Internet. The Brazilian Online Supermarket Association expects that by 2023, Brazil’s online supermarket sales will reach 48.65 billion black. Although quality, cost and convenience are the biggest obstacles to the popularity of online supermarkets in Brazil, these obstacles are gradually being eliminated with the development of technology.
Ribeiro pointed out that free shipping and other methods are conducive to promoting the development of online supermarkets. “Buying online stores is the main selling point of online supermarkets, but delivery is very important. 30% of Brazilian consumers are most concerned about shipping when they buy supermarket products online,” he said.
The existence of a discount application also facilitates the purchase of consumers in online supermarkets. “Collecting customer data and integrating product information in physical stores can increase the popularity of products among customers and enhance the interaction between supermarkets and consumers,” Ribeiro said.
